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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 10, 2011 at 3:03 PM

NPD: Xbox kills it in February, “Black Ops” makes history

Microsoft’s touting blowout sales of its Xbox 360 console.

The company sold 535,000 systems in February in the U.S. Microsoft said it was the best non-holiday month (meaning other than October, November or December) ever for the Xbox.

This beat even the crazy month in September 2007, when “Halo 3” was launched, NPD noted in its monthly report on U.S. game sales. This follows yesterday’s disclosure that 10 million Kinects were sold since its November launch.

February seems like an odd month for a surge of Xbox sales. Group Manager David Dennis said there was pent-up demand after supplies ran low in December and January, and there was also a “viral effect” as people tried systems that others received in the holidays.

“As we kind of replenished stock back in February, people were still interestd in Kinect,” he said.

A big seller last month was the 250 gigabyte Xbox system bundled a Kinect sensor (for $400), but Sony’s PlayStation 3 and Nintendo’s Wii also saw sales grow during the month, NPD said.

Altogether physical sales of video game products grew 4 percent during the month, to $1.33 billion.

The console business was up 12 percent, while the portable game player business fell 27 percent (perhaps because buyers are waiting for the Nintendo 3DS).

Hardware sales were up 10 percent, to $426.4 million, and accessories were up 22 percent to 210 million. Game sales – which doesn’t include downloads – fell 8 percent.

“Call of Duty: Black Ops” continued to lead game sales, becoming the best-selling game in history, a spot previously held by Wii Play.

Total retail spending on the Xbox platform — including hardware, software and accessories — was $475 million in the month.

Nintendo issued a releasing saying that it sold 454,000 Wii consoles in February, pushing the total to more than 35 million sold in the U.S. since its launch.

Here are the top-selling games:

npd22011.jpg

Comments | More in | Topics: Games & entertainment, Video games, Xbox

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