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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 15, 2011 at 1:30 PM

NPD: Netflix owns streaming video, for now

A new report from NPD says Netflix has 61 percent of the streaming video market in the U.S.

That means six of 10 streamed movies are delivered by the Los Gatos, Calif.-based company.

The nearest competitor is Comcast, with 8 percent of the market. Tied in third place with 4 percent of the market apiece are DirecTV, Time Warner Cable and Apple.

Still, most home-video revenue still comes from the sale of physical discs.

“Sales of DVDs and Blu-ray Discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers,” Russ Crupnick, NPD entertainment industry analyst, said in the release. “Overwhelmingly digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files.”

NPD looked at movies downloaded or streamed between January and February, drawing on 10,618 survey responses.

netflix-vizio.jpg

Comments | More in | Topics: Digital media, Digital TV

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