A CenturyLink executive spilled the red beans and rice – the Louisiana company is indeed taking naming over rights at Qwest Field, now that it’s almost done acquiring Qwest.
The word came out of Nebraska, where CenturyLink is putting its name on Omaha’s Qwest Center. A vice president told Omaha World-Herald that the same thing is happening to Seattle’s Qwest Field and Boise’s Qwest Arena.
Seahawks reporter Danny O’Neil called out the deal today, referring to the exchange I had with a CenturyLink spokeswoman about the stadium deal a few weeks ago. There was no definite word at the time.
CenturyLink Field is a mouthful, but there’s still a fun connection with Seahawks owner Paul Allen, whose post-Microsoft business ventures were driven by his vision of a “wired world.”
Perhaps CenturyLink will have better luck than the other companies that ponied up to name Seattle’s big sports venues.
KeyBank paid for the arena vacated by the Sonics, and Safeco Field is named for the insurance company that was sold in 2008 to Boston’s Liberty Mutual.
We probably shouldn’t even mention the WaMu Theater that’s part of the convention center tacked onto Qwest/CenturyLink Field.
The big winner in all of this may be Seattle’s Oberto Sausage Company, which can now say it’s selling links at the Link.