Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 30, 2011 at 10:00 AM

Microsoft revs ad exchange, with AppNexus

During a Redmond event with its top advertising clients, Microsoft unveiled the latest iteration of its online advertising exchange system.

It’s now connected to the real-time bidding platform of AppNexus, a New York-based company led by veterans of Google’s Doubleclick and Yahoo’s Right Media. Microsoft’s an investor in the company that’s serving some 4 billion ads a day.

Chief Executive Steve Ballmer and leaders of Microsoft’s ad business made the announcement during Imagine, a conference with ad agency and brand advertising representatives at the company’s on-campus conference center this week.

Ballmer talked about how the company’s pushing forward on the “commercial glue in the form of great advertising technology” that connects mobile, search, Xbox and other platforms used by millions of people.

Microsoft Advertising Exchange’s integration with the AppNexus ad exchange is now complete in the U.S., handling “non-guaranteed inventory” for Windows Live.

It will be handling non-guaranteed MSN inventory in a few weeks and international markets “very soon,” according to a blog post by Rik van der Kooi, vice president of advertiser and publisher solutions.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►