A Farecast veteran today announced that he’s raised initial funding for a new mobile analytics startup called Sewichi.
The company’s joining a small cluster of mobile analytics ventures in the area and hopes to establish “a new standard in terms of mobile measurement,” Chief Executive David Shim said in the release, announcing seed funding from Madrona Venture Group.
Shim was previously director of product and operations at media measurement service Quantcast. Earlier he was at WebTrends and Farecast, which was also funded in party by Madrona and sold to Microsoft in 2008 for $115 million.
Advisors to Sewichi include Shane Atchison, chief executive of WPP’s Zaaz agency; Jeff White, the first developer hired at Farecast; and Peter Kassakian, lead optimization scientist at Quantcast.
Sewichi – which is pronouced “say-we-chee” – has four employees who are now working out of Madrona’s offices. The companies aren’t disclosing the amount of funding.