The publicity-stunt-of-the-day award goes to T-Mobile USA for an iPhone speed race it announced this morning.
The Bellevue company is challenging iPhone owners to race their phones against its Samsung Galaxy S 4G model in Seattle area stores this weekend.
If your iPhone beats the Galaxy in a “head-to-head, best-of-three” speed contest, T-Mobile will pay you $1,000.
The test will use Speedtest.net to measure download speeds. It’s a tough race for the iPhone: The Galaxy has a radio capable of downloads up to 21 megabits per second, while the latest iPhone is designed to download at up to 7.2 Mbps over cell networks.
Really, it’s a blatant ploy to get Verizon and AT&T customers into T-Mobile stores, and talk up the company’s fast HSPA+ service.
I’ll bet it will still draw a bunch of people hoping for the $1,000, which they may then use to buy one of the white iPhones that are finally going on sale Thursday.
T-Mobile is hosting the iPhone races Friday through Sunday at 10 stores in the Seattle area:
Factoria Village (formerly Loehmann’s Plaza)
Redmond Town Center
Aurora Ave. N. & 135th St.
45th & Stone Way
NW 85th St. & 15th Ave. NW
Lake City Way NE & NE 125th
Bothell & 208th St.