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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

April 27, 2011 at 10:43 AM

Phone race! T-Mobile pays $1,000 if your iPhone wins

The publicity-stunt-of-the-day award goes to T-Mobile USA for an iPhone speed race it announced this morning.

The Bellevue company is challenging iPhone owners to race their phones against its Samsung Galaxy S 4G model in Seattle area stores this weekend.

If your iPhone beats the Galaxy in a “head-to-head, best-of-three” speed contest, T-Mobile will pay you $1,000.

The test will use Speedtest.net to measure download speeds. It’s a tough race for the iPhone: The Galaxy has a radio capable of downloads up to 21 megabits per second, while the latest iPhone is designed to download at up to 7.2 Mbps over cell networks.

Really, it’s a blatant ploy to get Verizon and AT&T customers into T-Mobile stores, and talk up the company’s fast HSPA+ service.

I’ll bet it will still draw a bunch of people hoping for the $1,000, which they may then use to buy one of the white iPhones that are finally going on sale Thursday.

T-Mobile is hosting the iPhone races Friday through Sunday at 10 stores in the Seattle area:

Downtown Seattle

Factoria Village (formerly Loehmann’s Plaza)

Bellevue Square

Redmond Town Center

Aurora Ave. N. & 135th St.

45th & Stone Way

NW 85th St. & 15th Ave. NW

Lake City Way NE & NE 125th

Bothell & 208th St.

Northgate Mall

Comments | More in | Topics: Apple

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