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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 9, 2011 at 11:48 AM

Nintendo scores marketing boss

The guy who overhauled the Right Guard and Dial brands will now go to work on Nintendo’s 3DS and the new Wii.

Scott Moffitt is the new executive vice president of sales and marketing at Redmond-based Nintendo of America, the company announced today.

Moffitt succeeds Cammie Dunaway, who left the company Oct. 1. He’ll work out of Nintendo’s Redwood City, Calif., office.

“His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console,” Reggie Fils-Aime, president of Nintendo of America, said in a release.

Previously Moffitt was senior VP and general manager of Henkel Consumer Goods, working on North American operations for its personal-care brands.

Earlier Moffitt worked at PepsiCo, handling brands like SoBe, Mountain Dew Code Red and AMP Energy Drink.

Comments | Topics: Nintendo

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