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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 23, 2011 at 2:18 PM

Another manquisition: Google buys Sparkbuy team

Google has bought another fledgling startup, taking the talent and shuttering the business.

The company bought Seattle gadget shopping site Sparkbuy and is moving its three employees to Google’s Kirkland offices, where they’ll work with the team that launched a new “Advisor” site last week.

Advisor is a comparison shopping tool for mortgages and bank products – similar to bankrate.com. The Sparkbuy deal suggests Google wants help adding a product shopping tab to Advisor.

Sparkbuy was led by Dan Shapiro, a RealNetworks veteran who is now officially a serial enterpreneur. His previous venture, photo sharing service Ontela, was sold to Photobucket in 2009.

Other employees at Sparkbuy were Scott Haug and Isaac Myers. Sparkbuy raised $1 million before launching its service last November.

The company announced the sale with a message posted at its site. An excerpt:

We’re stoked about the opportunity to share our vision for search with a broader audience. And while we won’t be offering services at sparkbuy.com any more, stay tuned for truckloads of new awesome from our team at Google.

Google provided a statement confirming the deal:

Were thrilled that Sparkbuy will be joining Google. They have built an impressive comparison shopping site that is simple in design yet powerful for consumers, and we think their expertise, vision and energy will be a great addition to our Kirkland office.

Comments | Topics: advisor, gadget deals, Google

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