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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 21, 2011 at 4:11 PM

Report: Hulu mulling sale

The hit online video service Hulu is considering a buyout offer, according to a report in the Wall Street Journal.

Hulu, based in Los Angeles, is run largely by former employees of Amazon.com and Microsoft, some of whom moved to a Seattle office announced last fall.

The Journal is reporting that Hulu “is weighing whether to sell itself after a potential buyer for the company approached it with an offer.” It said the offer prompted the board to look at its options.

Hulu was started in 2007 by NBC and News Corp. as a new way to distribute and monetize their content online. Disney is now a backer of the 300-person company. The company distributes TV shows and movies with advertising through its free site, Hulu.com, and through a premium $8 a month service.

As of February it was the ninth largest video site in the U.S. with more than 27 million users, according to comScore.

But Hulu has had growing pains, including clashes over strategy between Chief Executive Jason Kilar and studios behind the company. In February reports surfaced that Kilar, a former Amazon.com executive who maintains a home in Seattle, was being courted by Groupon.

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