Ownership of e-reading devices doubled over the past six months, from 6 percent to 12 percent of U.S. adults, according to a Pew Research Center survey released today.
Pew found that adults age 50 and older are buying e-readers faster than the population in general, and Hispanics are buying them faster than other ethnic groups.
Its survey concluded that 15 percent of Hispanic adults own e-readers, compared with 11 percent of whites and 8 percent of African Americans.
The survey also found that wealthy people are far more likely to own an e-reader. The devices are owned by 24 percent of households with income over $75,000, 13 percent of homes bringing in $30,000 to $74,999 and 4 percent of those earning less than $30,000.
College graduates are also more likely to own an e-reader, with 22 percent of them owning one in the U.S.
So far, there’s just a little overlap in households with just 3 percent now owning both e-readers and tablet devices such as the iPad, but I’ll bet that will change over the next year or two.
Here are some charts from Pew’s report, based on a survey of 2,277 adults in April and May: