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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 27, 2011 at 4:42 PM

E-reader ownership doubles, Hispanics lead

Ownership of e-reading devices doubled over the past six months, from 6 percent to 12 percent of U.S. adults, according to a Pew Research Center survey released today.

Pew found that adults age 50 and older are buying e-readers faster than the population in general, and Hispanics are buying them faster than other ethnic groups.

Its survey concluded that 15 percent of Hispanic adults own e-readers, compared with 11 percent of whites and 8 percent of African Americans.

The survey also found that wealthy people are far more likely to own an e-reader. The devices are owned by 24 percent of households with income over $75,000, 13 percent of homes bringing in $30,000 to $74,999 and 4 percent of those earning less than $30,000.

College graduates are also more likely to own an e-reader, with 22 percent of them owning one in the U.S.

So far, there’s just a little overlap in households with just 3 percent now owning both e-readers and tablet devices such as the iPad, but I’ll bet that will change over the next year or two.

Here are some charts from Pew’s report, based on a survey of 2,277 adults in April and May:

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Comments | Topics: Amazon.com, amazon.com, digital books

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