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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 12, 2011 at 4:15 PM

PopCap to worried fans: “Bejeweled Battlefield Blitz,” or not

So what’s going to become of PopCap Games after it’s absorbed by Electronic Arts?

EA will be rebranded Poptronic Arts and the Seattle studio will release “Bejeweled Battlefield Blitz” and “Plants vs. ZombEAz: NFL Lockout Edition.”

Not really — those are just a few of the jokes in an open letter from PopCap to its fans, trying to reassure them about the acquisition announced today.

Here’s part of the letter:

As some of you may have heard, we recently announced that PopCap Games is being acquired by Electronic Arts, a small mom-and-pop boutique software publisher. What does this mean for the future?

It’s simple:

1. EA is being rebranded to Poptronic Arts

2. Sim Zuma: The SwampLife Edition

3. Peggle: Dead Space — Bjorn’s Breakfast

4. Bejeweled Battlefield Blitz

5. Plants vs. ZombEAz: NFL Lockout Edition

Wow!

OK, not really.

It means PopCap will join forces with one of the world’s largest game publishers, giving us access to many more resources and a greatly expanded global audience. It doesn’t mean that PopCap is going away or changing what we do or how we do it. On the contrary, PopCap’s creative culture is the main reason EA was interested in us. We’re not changing our focus from creating awesome casual games everyone can enjoy.

We’ll have to see what happens, but I’ll bet some fans wouldn’t mind “Battlefield Bejeweled Blitz.”

Comments | Topics: PopCap Games

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