Nintendo today launched the 3D video service for its 3DS handheld game player, which went on sale in March.
Called “Nintendo Video,” it provides free, downloadable short videos and movie trailers that can be viewed in 3-D without special glasses on the 3DS.
It follows the release last week of a Netflix app for the 3DS, and Nintendo Video in Europe and Japan.
Videos are downloaded to the device via Wi-Fi.
Content will include movie trailers, sports and action clips and music videos, including an exclusive from Ok Go coming July 27. Exclusive content will also be provided by CollegeHumor, Jason DeRulo, Foster the People and Blue Man Group.
Microsoft and Sony are making their game consoles into entertainment hubs with access to proprietary online video stores that rent and sell movies and TV shows.
Nintendo may be heading that direction, but it’s not there yet with Nintendo Video.
When I asked Nintendo whether the 3DS video service will offer full-length TV shows or movies, a spokeswoman said the company “hasn’t announced anything about full-length content.”
Asked about the potential for Nintendo Video to become a store for movies or TV shows, the spokeswoman provided this response, which I think means ‘not at this point’:
Nintendo Video is a free, one-way delivery system. Once it is downloaded, videos sent by Nintendo update automatically, so there is no way for users to interface with the service beyond choosing which videos to play.
It seems likely that Nintendo Video will evolve and add more capabilities, especially after the company introduces the Wii U with 1080p output. The company’s president, Satoru Iwata, told me in June that video services will work well with the upcoming console in part because of its ability to stream content to its portable controller screen.