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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 1, 2011 at 11:22 AM

TiVo TV debuts

TiVo is jumping into the connected TV market, offering its interface and search software to TV manufacturers.

The sets have the look and feel of a TiVo set-top box, but they don’t have DVR capabilities. Instead they use the TiVo software for navigating the program guide and online services accessible through the TVs.

The first sets with “TiVo Design” were announced today by Best Buy, which is using the software in its Insignia house-brand TVs. It’s offering a 42-inch model for $1,000 and a 32-incher for $600. (The news release said they were $700 and $500; maybe there’s a launch premium …)

UPDATE: A spokesman said Best Buy’s online pricing as of Monday morning was inaccurate and the actual price of the sets is $700 and $500 – actually $699.99 and $499.99. If anyone bought the sets at the higher prices posted on the store’s Web site, they can bring receipts to a store or call 1-888-Bestbuy for a “price adjustment,” he said.

Apps available for the TVs include Netflix, CinemaNow, Pandora and Best Buy’s Napster. Their TiVo software can be used to search online video content by title, actor, director and keyword, the release said.

Unlike TiVo set-top boxes, the TiVo-powered TVs don’t require a monthly subscription fee.

TiVo investors are apparently unenthused. Its stock is down 1 percent, to $9.30 today.

Comments | More in | Topics: Digital TV

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