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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 16, 2011 at 5:10 PM

Bach joins Sonos board

Streaming audio equipment maker Sonos has lured another Microsoft veteran.

Robbie Bach, former president of Microsoft’s Entertainment & Devices division, is joining the board of the Santa Barbara, Calif., company, according to a Wall Street Journal report today.

When Sonos started in 2002, the private company hired many of its software developers from Microsoft, including a group who formerly worked on SharePoint. The company also recruited from RealNetworks and Apple.

Bach’s a longtime Sonos user but plans to advise the company mostly on marketing and its retail presence, according to the report.

Bach announced his retirement in May 2010 but his employment at Microsoft ended Dec. 31.

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