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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 17, 2011 at 1:51 PM

Sony lands NFL on PlayStation 3

The $50 PlayStation 3 price cut on Tuesday was just the start of Sony’s fall blitz.

Today, the company announced a partnership with DirecTV to stream NFL games to the console.

Both Microsoft and Sony have added sports programming to their consoles to broaden their appeal as entertainment hubs.

The Xbox 360 streams ESPN3 sports content for free, to people who already have some sort of cable subscription, and Sony earlier gave the PS3 apps for subscribing to MLB and NHL packages.

Now, PlayStation owners can stream out-of-market games via DirecTV’s Sunday Ticket service for $339 per season, or $50 if they’re already DirecTV Sunday Ticket subscribers. Up to 14 games will be streamed via broadband on Sundays.

It doesn’t sound as if the Sunday Ticket service is coming to the Xbox this year, at least.

“This isn’t an exclusive deal but right now there aren’t any plans to bring it to any other game console makers this season,” said DirecTV spokesman Robert Mercer.

He added that the plan was to “work with a single partner this year so we have a point of focus to make sure PS3 customers have a great experience.”

DirecTV has been pushing to extend the NFL package beyond its set-top boxes and now distributes it to connected devices such as smartphones and Web tablets.

The company also worked with the NFL to display subscriber’s fantasy football teams and scores on-screen while watching games, if they’re using the NFL.com fantasy service.

Meanwhile Microsoft’s NFL presence this year may end up being its logos plastered all over the Seahawks stadium. A spokesman declined to comment.

Screenshots of the DirecTV service on the PS3, showing its icons, and the normal display:

Marketing_NFLST_PS3_chips_102_fx.jpg

nflmix_hidef_210_gv.jpg

Comments | Topics: DirecTV, fantasy football 2011, Microsoft

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