A big bird just crashed into the client list of Seattle analytics company Medio.
Rovio, the Finnish company behind the hit game “Angry Birds,” is going to use Medio’s predictive analytics technology to analyze the mountain of data generated by players of Rovio games.
Rovio games are played 1.4 billion minutes per week on PCs, consoles, mobile devices and social networks, and all those birds are dropping mountains of data.
From Rovio’s announcement:
With 300 million worldwide downloads, our games generate a gold mine of consumer behavior across every demographic, from kids to senior citizens. Figure out a way to crunch those data in real-time and the result will be much better game play for all to enjoy.
Medio “will help us find the golden nuggets of insight hidden among all that fan activity. This information will allow our fans to participate in the design of new features and the overall improvement of our games.”
Medio’s now looking for employees in Helsinki, part of a global expansion that should grow its employement from 65 to 90 this year. The company’s may also relocate its Seattle office elsewhere in the area to accommodate its growth.
Medio offers cloud-based analytics tools that Rovio can use to make “real-time product changes that optimize game play, fan satififaction and revenue,” Medio Chief Executive Rob Lilleness said in the release.
The company became profitable last year when sales nearly tripled over 2009 sales.
Lilleness is now rooting for Rovio to open a studio in Seattle — and for Finnair to resume Seattle-Helskinki non-stop flights.