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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 22, 2011 at 11:20 AM

Seattle’s Medify launches health info portal

A group of Seattle startup veterans today launched a new health information portal that compiles medical research into a searchable, consumer-friendly format.

Called Medify, the business has $1.8 million in backing from angel investors and Voyager Capital. It’s led by Chief Executive Derek Streat, a startup veteran who earlier worked at Classmates.com and co-founded AdReady.

Medify began running a private beta in May, opened the site publicly in July and today formally announced the business and its funding.

Registered users get updates on topics they’re researching. The site also has social tools for users to share information and updates with friends.

Medify plans to make money from pharmaceutical companies, medical institutions and others who will pay to embed links into the site.

Medify joins a series of Seattle startups that have developed online health information services.

One was the portal Trusera, which sought to supplement its medical information with user-generated content in the form of personal stories submitted by users. It began in 2008 and raised more than $3 million before shuttering in early 2009.

Medify is counting on the quality of its information to make the site a success. The company has seven fulltime employees and seven contractors at its office in Queen Anne.

Investor Bill McAleer, a Voyager partner, said in the release that the new startup has a proprietary solution that “fills a gap in the health information industry by providing real medical research that is sourced from researches, scientists and other professionals and backed by hundreds of millions of real patient outcomes.”

Comments | More in | Topics: Startups

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