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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 26, 2011 at 3:38 PM

Latest Amazon tablet clues: Called “Fire” and PlayBookish?

More details about the upcoming Amazon tablet device are being whispered, apparently.

Reports today say the chassis is similar to the BlackBerry PlayBook, made by the same supplier and using a dual-core Texas Instruments processor.

That’s according to TechCrunch – which saw an early prototype and floated a $250 price tag a few weeks ago, but is now saying the price may be around $300.

TechCrunch is reporting that the device is called the Kindle Fire. Could that be a play on words, planted by Amazon to see who is chatting with TechCrunch? Does it use a song by The Doors as its start-up sound? Is Amazon just being saucy?

fiyur.jpg

Some background context also surfaced at Gdgt, which cited unnamed sources saying the device is being made by Quanta, the giant Taiwanese computer manufacturer that makes the PlayBook (and one out of three of the world’s laptop computers …).

Gdgt’s sources are saying the Amazon device is a “stopgap” to get a color Kindle into the market for the 2011 holiday season, and TechCrunch said the rush is on because a new Nook Color will be introduced soon by Barnes & Noble.

We’ll find out more on Wednesday morning when Amazon’s expected to unveil its new device at a press event in New York.

Here’s an image of a PlayBook:

PlayBook_front.jpg

Comments | More in | Topics: Amazon.com

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