After the wild success of its mobile application, IMDB is branching into games and releasing its first title, a trivia game that draws on the company’s extensive movie and TV database.
The Amazon.com subsidiary has seen its IMBD app downloaded more than 26 million times since it was first released in December 2009. That includes more than 15 million downloads on Apple’s iOS platform, where it’s launching the trivia game today.
Inspiration for the game came from trivia questions on IMBD’s Web site. They generate more than 100 million page views a year, with visitors spending more than 4 million hours a year answering the trivia questions about movies, TV shows and actors.
“We thought ‘let’s provide the same content in a fun, entertaining way,'” said Kintan Brahmbhatt, head of mobile products at IMBD.
The app is available for free via iTunes. Expansion packs with additional questions are offered through the game for 99 cents.
Here is Brahmbatt providing a demo of the trivia game, including a leaderboard that’s now topped by IMBD founder Col Needham: