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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 13, 2011 at 3:40 PM

Video game sales dip again, “Madden” tops September

Sales of video games and hardware continued to fall in September, but not as steep as the summer declines, according to the monthly NPD report on U.S. game sales.

Overall physical sales of games and hardware fell 6 percent to $1.16 billion in September. August sales fell 23 percent and July was down 26 percent, so perhaps the slide is ending.

Game software sales actually grew in September – up 3 percent to $630.2 million. But gamers spent less on hardware and accessories – perhaps because they were buying school supplies instead. Hardware sales fell 9 percent to $349 million and accessory sales were down 14 percent to $154.8 million.

All three console makers said they’re doing well and positioned for a strong holiday season.

Nintendo said its DS handheld crossed the 50 million unit sales mark in September. It also sold more than 260,000 3DS systems and 240,000 Wii systems during the month.

Sony said its PlayStation 3 platform is gaining momentum with 52 percent software sales growth and 20 percent hardware sales growth during the month.

Microsoft said it sold 438,000 Xbox 360 consoles during the month, holding its 42 percent share of the current-generation console market. Retail spending on the Xbox platform totaled $534 million last month, the most of any console in the U.S., it said.

With a huge lineup of games for the holidays – including 75 Kinect titles – Microsoft is expecting the Xbox to have its biggest holiday season so far, spokesman David Dennis said.

“We feel great about it,” he said.

Here are the top 10 games in September, according to NPD:

Madden NFL 12 (360, PS3, Wii, PS2, PSP)

Gearsof War 3 (360)

Dead Island (360, PS3, PC)

FIFA Soccer 12 (360, PS3, Wii, PS2, PSP, 3DS)

NHL 12 (360, PS3)

Deus Ex: Human Revolution (360, PS3, PC)

Resistance 3 (PS3)

Lego Star Wars III: The Clone Wars (Wii, NDS, 360, 3DS, PS3, PSP, PC)

Call of Duty: Black Ops (360, PS3, NDS, Wii, PC)

Warhammer 40,000: Space Marine (360, PS3, PC)

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