Scott Moore, executive producer at Microsoft’s MSN group, is leaving to start a new Seattle office for British directory and advertising company Yell.
Moore’s going to help Yell develop its new local advertising business targeting small- to midsize businesses. Yell, based in Reading, U.K., operates directory services internationally including the U.S. Yellow Book business that it acquired in 1999.
“Scott is a highly regarded senior executive with vast experience in building and turning around digital and online properties,” Mike Pocock, Yell group chief executive officer, said in the release. “At Yell, he will develop and execute the new products and services that will enable our more than 1.3 million SME customers and their consumers to take full advantage of the digital opportunity. Scott’s proven commercial track record and intimate knowledge in this space will bring a new clarity and energy to our rapidly expanding digital portfolio.”
Moore said in the release that he’s “hugely excited by the opportunity to shape and lead the realisation of Yell’s digital vision, which stands at the intersection of local, mobile and social.”
Moore worked at Microsoft from 1995 to 2005, when he left to lead Yahoo’s media business in Santa Monica, Calif. He returned to Seattle in 2008 and considered starting a company but rejoined Microsoft in early 2009 as MSN partner and executive producer.
Now Microsoft’s reportedly looking again at buying Yahoo, a deal that would result in consolidation in their media businesses.
(MSN may choose a different headline for this story – perhaps “Moore goes to Yell”?)