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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 9, 2011 at 10:18 AM

Digitally claim your liquor, the bacon flavored stuff

What have Washington voters unleashed?

The day after voters decided to privatize state booze sales, a Seattle distiller is upping the ante for liquor marketing.

Bakon Vodka today announced that it’s adding QR codes to its bottles of bacon-flavored vodka, so customers can “claim their bottle,” earn digital badges for buying Bakon and play games and share photos with other enthusiastic vodka drinkers.

Perhaps someday they’ll be able to earn offline prizes as well, such as a free Costco hot dog with every three bottles. I can hear it now: “Make mine a Bakon dog!”

Bakon Vodka QR Code.jpg

Buyers scan QR codes by snapping a picture with their cellphone, which enters them into the company’s virtual gaming world and their marketing research system.

Drinkers of this particular vodka aren’t shy about it. The company already has more than 54,000 Facebook fans and nearly 5,000 Twitter followers, according to its press release announcing the QR codes.

“Bakon customers play on their phones and share their scan history and comments on Facebook,” Bakon Vodka co-founder Sven Liden said in the release. “Social games and badges incent customers to scan and share while simultaneously giving us a deeper understanding of how customers experience our product.”

Bakon Vodka was started in 2009 and now has deals with leading national distributors.

Seattle social marketing firm Ethofy developed the “social game solution” for the distillery. Other clients of the firm include Microsoft, Toshiba and Lenovo.

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