So much for “Halo,” “Harry Potter” and “Star Wars.”
“Call of Duty: Modern Warfare 3” just shattered movie box office, book and video game records for launch sales, Activision announced today.
With $775 million in sales in its first five days, MW3 is the first entertainment property to break launch records “across all forms of entertainment,” Robert Kotick, Activision’s chief executive, said in the release.
Kotick said the franchise has now grossed more than $6 billion globally, making it one of the most valuable entertainment properties in the world.
The game also set new records on Microsoft’s Xbox Live service. More than 7 million hours of online play were logged on its Nov. 8 launch day, a 19 percent increase over the 5.9 million hours of “Call of Duty: Black Ops” during its launch day last year.
MW3 also set a new Xbox Live record for 3.3 million concurrent players on its Nov. 8 launch day. Microsoft saw more than 3.3 million MW3 players that day, up from the 2.6 million it saw on “Black Ops” launch.
I wonder if the lights flickered that day in Tukwila, where Xbox Live has one of its datacenters.
Other records listed in Activision’s release, just to drive home the point: MW3 was the best-selling game launch ever in North America at Amazon.com, Best Buy, GameStop, Target and Walmart.
There may not be a soldier in all of us, as Activision says in its marketing, but there’s a “Call of Duty” game in many of our homes.