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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 21, 2011 at 11:25 AM

Microsoft Kinect bacon cart debuts in Seattle

The bacon man cometh, to South Lake Union and Fremont.

Seriously, he’s giving out free bacon to anyone who asks, courtesy of Microsoft.

To grease the skids for Kinect recruiting, Microsoft’s operating a quirky bacon cart — complete with a riddling bacon hawker — in Seattle tech hubs.

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Microsoft is trying to double the size of its Kinect for Windows engineering team in Redmond, from 35 to 70, and it hired ad agency Wexley School for Girls to add some sizzle. Wexley dreamed up the campaign, with the tagline “Wake up and Smell the Future.”

The promo made its debut today in the shadow of Amazon.com headquarters in South Lake Union, where a stream of bacon lovers braved the downpour for free strips of Swinery pepper bacon.

Also free were toppings, including spray cheese, Sriracha, peanut butter, maple syrup and chocolate sauce.

Serious candidates may even get a bacon air freshener.

“We thought it was a fun and cool idea to be around here,” said Teddy Black, a producer at Wexley.

As of 11:15, about 15 to 20 people had stopped by, including a South Lake Union trolley driver on his lunch break. A few had picked up materials but there weren’t any serious bites yet.

To drum up business, there’s a hawker in a white suit decorated with bacon strips. He’s called The Sizzler — a play on The Riddler in Batman.

The bacon wagon — a very slightly pimped out version of Dante’s hot dog cart — will be serving up slices at 1124 Harrison, across from Moka’s Cafe on Fairview Avenue, until 1 p.m. today.

It will be in Fremont’s tech gulch, near the canal, on Tuesday. Organizers haven’t yet decided whether it will be on the Adobe or Google side of the bridge.

The cart will also be back in South Lake Union next Monday, same time and place, according to Black.

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Comments | Topics: Amazon.com, amazon.com, Kinect for Windows

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