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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 7, 2011 at 11:01 AM

Yapta chief Romary flies south

The co-founder and chief executive of Seattle travel startup Yapta announced his exit strategy today.

After running Yapta for six years, Tom Romary left to join e-commerce venture Rearden Commerce in Foster City, Calif. Romary will be senior vice president of consumer services at the company.

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Before Yapta, Romary was vice president of marketing at Alaska Airlines and VP of consumer marketing at RealNetworks. The graduate of Duke and Harvard Business School also worked at Fogdog.com back in the dotcom era.

Yapta’s looking for a new chief executive. In the interim, the position is being filled by Ken Myer, the former head of the Washington Technology Industry Association and an IBM veteran.

Yapta’s special sauce is technology that helps customers track flight prices and seek refunds if prices fall after booking.

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