In response to widespread customer outrage over a $2 bill payment fee that was starting Jan. 15, Verizon Wireless just announced that it’s dropping the fee.
The company was trying to get customers to sign up for automatic monthly payment plans and said the fee would cover transaction costs.
Verizon probably changed course after realizing that the two bucks wouldn’t offset the stampede of angry customers to other wireless carriers. We’ll see if its reversal was quick enough to avoid the kind of backlash that Bank of America and other banks received for their proposed debit card fees last fall.
Here’s Verizon’s statement:
Verizon Wireless has decided it will not institute the fee for online or telephone single payments that was announced earlier this week.
The company made the decision in response to customer feedback about the plan, which was designed to improve the efficiency of those transactions. The company continues to encourage customers to take advantage of the numerous simple and convenient payment methods it provides.
“At Verizon, we take great care to listen to our customers. Based on their input, we believe the best path forward is to encourage customers to take advantage of the best and most efficient options, eliminating the need to institute the fee at this time,” said Dan Mead, president and chief executive officer of Verizon Wireless.