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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 20, 2012 at 10:35 AM

Report: Windows Phone to overtake iPhone in 2015

With a boost from the Nokia Lumia 900 phone unveiled last week, Microsoft’s Windows Phone operating system will overtake Apple’s iOS in 2015 — but just barely, according to a report from research firm IHS iSuppli.

The prediction echoes a March report by IDC, which also expects Windows Phone to pass iOS by 2015.

Both firms expect Google’s free Android operating system to continue leading the market.

700-lumia900_cyancombo.jpg

IHS predicts that Windows Phone will then have 16.7 percent of the smartphone market, up from less than 2 percent in 2011. It predicts that Apple’s iOS will then have a 16.6 percent share, and both platforms will lag Android’s 58.1 percent share.

But a tenth of a percent isn’t much of a lead. You’d think if it was that close, either company could dial up marketing to win silver.

IHS expects Nokia to be the largest Windows Phone vendor for several years, with 62 percent of the business in 2013, but that will begin to taper off in 2014 as other handset manufacturers build more devices on the platform.

“Because of Nokia’s support, apps developers will eagerly shore up the Windows platform. This will cause other makers of Windows Phone devices, such as Samsung and HTC, to offer more products supporting the OS — further expanding the market,” IHS analyst Wayne Lam said in the release.

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