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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

April 26, 2012 at 12:20 PM

Amazon’s Kindle Fire smokes Android tablet market

While we’re waiting for Amazon.com to shed light on Kindle sales – perhaps during its earnings report today? – comScore will have to do.

The research firm today said that the Kindle Fire is absolutely dominating the rest of the market for Android-based Web tablets. It validates Amazon’s decision to offer a basic tablet for $199, undercutting not just the iPad but the big-name Android tablets that had been in the $500 range.

From December through February – following the Kindle Fire’s November launch – Amazon’s color tablet surged to more than half the market. It was also the only Android tablet to show significant growth during that period, according to comScore’s latest Device Essentials report.

The key chart:

comfire.jpg

Also noted in comScore’s report was the average page views per tablet in the U.S. based on screen size. Naturally bigger screens were used to view more pages – 10-inch devices were used to view n average of 125 pages during February, versus 116 views for 9-inch devices, 90 views for 7-inchers and 79 views for 5-inchers.

ComScore’s device data smorgasbord also included a ranking of smartphone usage across the major carriers in the five largest states:

comsmart.jpg

Comments | More in | Topics: Amazon.com

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