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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 16, 2012 at 11:25 AM

Verizon ending $30 unlimited data plan

More evidence of the new era for wireless phone companies is coming from Verizon Wireless.

A top Verizon executive said the company is ending its $30 per month unlimited 4G data plan this summer, phasing out an option it had provided to 3G customers since the company moved to tiered pricing last year.

Those customers will have to move to tiered pricing when they move to 4G LTE service.

The change was disclosed by Chief Financial Officer Francis Shammo, whose comments at a J.P. Morgan conference were reported by Fierce Wireless. A recording of his presentation is available here and a webcast is here.

Shammo said the move will make it easier for families and businesses with multiple devices, according to the report.

This tracks with earlier reports of Verizon’s plans to offer family data plans this summer.

Shammo also said Verizon plans to start measuring and reporting revenue per account, rather than the traditional metric of average revenue per user.

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