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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 6, 2012 at 6:38 PM

E3: Mickey madness

LOS ANGELES — One of E3’s biggest lines — aside the one at Starbucks — has been at Disney’s booth.

The company is giving away special old-style Mickey Mouse hats with long ears to promote “Epic Mickey 2: The Power of Two.”

The line sometimes completely encircled Disney’s booth, which stitched people’s names onto around 2,000 hats yesterday.

“Epic Mickey” debuted in 2010 on the Wii with a splash but didn’t win over game critics.

It’s been reworked, expanded to support two-player co-op play and extended to the Xbox 360 and PlayStation 3, as well as the Wii. There isn’t a version specific to the Wii U, or at least not one that’s being announced this week.

I played a co-op level with a producer, who politely tolerated my inability to progress at several points, even after his character let me grab his feet as he leapt across structures in a side-scrolling level.

Disney must be spending a lot of money on the free hats, but the promotion has to be more effective than some of the E3 stunts, such as these human QR codes pitching the upcoming “Starship Troopers Invasion” game for Apple devices.

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