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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 25, 2012 at 5:23 PM

WSJ: Mac users may pay more for travel at Orbitz

If you’re looking for a deal on hotel rooms, perhaps you should use a Windows PC instead of a Mac.

According to a new Wall Street Journal report, travel giant Orbitz has begun offering some Mac users more expensive hotel rooms.

That’s based on past spending patterns of Mac users. After tracking and analyzing this, Orbitz decided to experiment with offering Mac users “different, and sometimes costlier, travel options,” the Journal reported.

From the story, which is going to start an endless cycle of techno-chatter:

The Orbitz effort, which is in its early stages, demonstrates how tracking people’s online activities can use even seemingly innocuous information — in this case, the fact that customers are visiting Orbitz.com from a Mac — to start predicting their tastes and spending habits.

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