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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 12, 2012 at 12:00 AM

Appature raises $6.1 million to “fuel growth”

Appature’s investors are doubling down on the Seattle marketing software startup.

Today, Appature is announcing that it raised $6.1 million from Ignition Partners and Madrona Venture group, building on the $3.5 million funding round they led in late 2009.

“Business has been scaling tremendously fast, and we need more capital to fuel that growth,” Chief Executive Kabir Shahani said, adding that it has doubled the number of customers in the last seven months.

The company, which started in early 2007, has 47 employees and recently moved into larger offices near Pike Place Market. By year-end it should employ 60, he said.

Shahani said the additional funding will be used to “invest in innovation” and build up sales and marketing.

Appature offers companies a platform to run their sales and marketing operations. Shahani said his goal is for Appature to be known for sales and marketing in the same way that Salesforce.com is known for customer-relationship management and SAP is for enterprise finance operations.

Comments | More in | Topics: Entrepreneurs, Startups

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