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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 20, 2012 at 10:10 AM

Attention camera geeks: Lytro giveaway at Bite of Seattle

Photo geeks can get a bite of Lytro at the Bite of Seattle this weekend.

Lytro brought a team of 15 to Seattle to demo its exotic light field camera at the event. The boxy device captures the full field of light in each frame, so you can adjust and refocus images after they’ve been taken.

camera_red_hot.jpg

So far the $399 to $499 cameras work only with Macs, and photos that can be adjusted online through a browser must be stored online with Lytro. The Mountain View, Calif.-based startup is working on Windows software.

(UPDATE: On Tuesday after the Bite the company announced the availability of Windows support for Lytro cameras. Not all versions, though – they now work with 64-bit home, pro and ultimate versions of Windows 7 running on systems with Intel Core 2 Duo or better processors with at least 2 gig of RAM and DirectX 10.)

The Bite is the first food festival promotion for Lytro, which is pitching its gadget to people who love taking photos of their food. One advantage is that it’s fast and adjustments to images can be made later, so photographers may cause less disruption at the table.

At the festival, Lytro will be providing demos, hosting photo walks for owners and loaning cameras to people.

Best of all, though, is a daily giveaway of Lytro cameras through a treasure hunt-type contest run through the company’s Facebook page and Twitter. The “click and seek” giveaway starts at 4 p.m. It’s also giving out lollipops.

[do action=”custom_iframe” width=”400″ height=”415″ src=”http://pictures.lytro.com/jrouyer/pictures/111771/embed

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