Investors like the new direction of Seattle’s Discovery Bay Games, which has turned its focus to developing game accessories for Apple iOS devices.
The company today is announcing that it has raised $15 million from local investors and Swiss hardware manufacturer Logitech.
Local investors include Trilogy Equity Partners — the investment firm led by wireless mogul John Stanton — and Greg Maffei, a former Microsoft chief financial officer who is now chief executive of Liberty Media.
“Discovery Bay Games has a strong team and a major opportunity to be out in front of a significant trend,” Stanton said in the release. “The company has the potential to lead an entirely new category of consumer products built to enable enhanced gameplay on iPad, iPhone and iPod touch.”
Discovery Bay started as a board game maker in 2006 but pivoted toward iOS game accessories in late 2010.
It’s partnering with game companies such as Atari, which released an iPad game controller based on Discovery Bay’s Duo system.
Discovery Bay’s makeover continued this year with the May hiring of a new chief executive, Mike Sievert, a former Microsoft and AT&T marketing executive.