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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 5, 2012 at 3:09 PM

Sony’s first 4K TV is actually $25K

If your high-def TV set just isn’t high-def enough, Sony has just the thing.

Kicking off the next boob tube upgrade cycle, Sony today announced that it will begin selling this month its first “4K” TV with 4,000 lines of horizontal resolution.

XBR-84X900_Right_Straight_Up_lg.jpg

These sets have four times the resolution of a 1080p set, but their 8 million pixels aren’t cheap.

Sony said its debut 4K set — the 84-inch LED XBR-84X900 — will cost $24,999 when pre-orders begin Thursday. It will be available in stores in November.

The set also has 3-D capability, 10 speakers and network connectivity. Sony also has added it’s “SimulView” technology, which lets PlayStation gamers play side by side without a split screen — when using 3-D glasses, each player sees different action on the screen.

Sony rounded the resolution up a bit. The set has 3840 by 2160 resolution, but 4K sounds better than 3,840.

Hollywood already is shooting movies in 4K, with help from Sony and others. Sony also has outfitted nearly 75 percent of the world’s movie theaters with 4K digital projectors. And the company developed a chip that upscales lower resolution content to 4K.

It’s easing the 4K transition at home, as well. For $25K, Sony delivers the TV, sets it up and provides a three-year warranty.

Maybe it should also include a dropcloth:

XBR-84X900__FullHD3D_1_lg.jpg

Comments | Topics: 3D, Digital TV, digital TV

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