There’s plenty of interest in Microsoft’s new Surface tablets and Windows 8 so it’s a little surprising that the company is making a lucrative offer to get people to line up at stores on their big launch day.
The company is offering a $100 credit toward a full year of Xbox Music Pass to the first 100 people lined up at Microsoft stores when they open Friday morning. To receive the gift they also have to make a purchase.
Launch-day lines that turn initial sales into marketing events have become a phenomenon with big consumer brands ranging from Krispy Kreme stores to Apple devices. Some guy in New York is already lined up for Nintendo’s Wii U, which goes on sale Nov. 18.
Microsoft must want to be sure there are enough people at its stores Friday to generate some buzz.
Xbox Music Pass is the unlimited streaming service that debuted this week on the Xbox and Windows 8. It provides “all you can eat” consumption of a catalog with around 18 million tracks in the U.S. and 30 million globally.
Similar streaming services are offered by Rhapsody, Spotify and other companies. Bloomberg today is reporting that Apple may launch a version with ads, more akin to online radio service Pandora, next year.
Here’s the Microsoft offer: