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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 5, 2012 at 10:59 AM

Tablet wars: iPad slows, Samsung and Android soar

No wonder Apple’s shaking up its leadership: The company’s lock on the Web tablet market slipped this fall, according to a new report from IDC.

The research firm is reporting that Apple’s market share slipped notably during the third quarter. In contrast, sales surged for Android tablets made by Samsung and

One reason Apple’s iPad sales slowed is because buyers were waiting to see whether the company would introduce a smaller model.

Perhaps anticipating the negative report from IDC, Apple today announced that it sold 3 million iPads over the weekend. The headline implies a big launch for the mini but that’s not really clear because the 3 million figure includes sales of old and new models.

IDC’s report said Apple’s market share in the third quarter slipped to 50.3 percent, from 65.5 percent during the same period last year. Apple’s tablet sales growth slowed to 26 percent, while Samsung’s sales grew 325 percent.

The firm expects the relatively high $329 price of the mini leaves the door open for Android tablet vendors to continue building on their gains.

New Windows tablets priced at $500 and up will also have a tough time gaining traction in the price-sensitive market, the firm predicted.

“Samsung took advantage of an opportunity in the second quarter,” Ryan Reith, program manager of IDC’s Mobile Device Trackers service said in the release.

“The company offers a wide range of tablet offerings across multiple screen sizes and colors, and that clearly resonated with more buyers this quarter. Its growth to 18.4 percent of worldwide market share during the quarter represents the first time a competitor has attained this level of share since the original launch of the iPad.”


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Chart: Worldwide Tablet Vendors Market Share, 2012Q3Description: Worldwide Quarterly Tablet TrackerIDC’s Worldwide Quarterly Tracker provides total market size and vendor share for both the Tablet and eReader markets in 46 countries. Detailed segmentation is provided by CPU, operating system, connectivity type, screen size and resolution, storage, distribution channel, and customer segment. Measurement for this tracker is in units, value, and end-user price. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or Further detail about this tracker can be found at: Samsung, Apple, Amazon, Asus, Lenovo, Tablet, IDC, tracker, Q3 2012, 3Q 2012, market share, galaxy, iPad, Kindle, Transformer, ideapad, 2012Q3Author: IDCcharts powered by iCharts



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