Another month, another dreary video-game sales report from NPD.
But sales are expected to finally revive as the blockbuster-filled holiday season begins.
The research firm today said that game sales fell 25 percent in October, to $755.5 million. That includes a 37 percent drop in sales of game hardware and 25 percent drop in packaged game sales.
Not included are sales of digitially distributed games.
Microsoft’s Xbox 360 was the top-selling hardware platform for the 15th consecutive month and most hardware systems saw increases over September sales, when physical sales fell 24 percent over 2011 levels.
November should finally see a rebound with Nov. 18 launch of Nintendo’s Wii U console and mega franchise launches including “Assassin’s Creed III,” “Halo 4” and “Call of Duty: Black Ops II.”
October sales of Nintendo’s “Pokemon Black 2” and “Pokemon White 2” lifted portable game sales by 37 percent but they weren’t enough to offset the month’s overall software decline, NPD said in its release.
The best-selling title was “NBA 2K13” which outsold last year’s version by 60 percent, NPD said.
Also having a breakout year was Activision’s “Skylanders Giants” (pictured). It made the top 10 and sold 160 percent more units than the initial “Skylanders” game did in its debut.
Here are the top 10 physical games sold in October in the U.S.:
NBA 2K13 (360, PS3, Wii, PSP, PC)
Resident Evil 6 (360, PS3)
Pokemon Black Version 2 (NDS)
Dishonored (360, PS3, PC)
Pokemon White Version 2 (NDS)
Madden NFL 13 (360, PS3, Wii, PSV)
FIFA Soccer 13 (360, PS3, Wii, PSV, 3DS, PSP)
Medal of Honor: Warfighter (360, PS3, PC)
Borderlands 2 (360, PS3, PC)
Skylander Giants (Wii, 360, PS3, 3DS)