Apparently the “Halo” franchise still has plenty of legs.
Microsoft today announced that “Halo 4” had sales of $220 million in its first 24 hours of its release last Tuesday.
That was higher than previous “Halo” games, which set entertainment launch records. It was also a bigger haul than the biggest movie opening in the U.S., “Harry Potter and the Deathly Hallows: Part 2.”
Sales are “on track” to reach $300 million in global sales the first week, according to the release.
“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” Microsoft Studios boss Phil Spencer said in the release.
The last big “Halo” game, “Halo: Reach,” grossed $200 million in its first day in 2010. The launch of “Halo 3” generated $170 million on its first day in 2007.
Microsoft noted that the live-action video series accompanying last week’s launch, “Halo 4: Forward Unto Dawn,” has generated more than 46 million views online.
But “Halo 4” may not hold the crown for biggest game launch of 2012 for long.
On Tuesday Activision’s launching “Call of Duty: Black Ops II,” the latest version of its massive action franchise.
Last November’s “Call of Duty: Modern Warfare 3” blasted movie, book and game launch records with $775 million in sales in its first five days.