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November 20, 2012 at 9:36 AM

Sievert named T-Mobile marketing boss

Mike Sievert is returning to the wireless world, again.

The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA.

Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left Microsoft in 2008 and went to Clearwire until an executive shakeup in 2011.

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Most recently Sievert was chief executive of Seattle’s Discovery Bay Games, which makes gaming accessories for the iPad and other devices. He took that job in May and will remain a major shareholder.

T-Mobile’s marketing group has been in flux as the company’s executive leadership was sorted out. Andrew Sherrard, a senior vice president, has been acting chief marketing officer since the spring. He’s going to back to his old job, leading marketing for the company’s contract business.

Another AT&T veteran, John Legere, became T-Mobile’s chief executive in September.

“Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” Legere said in a release. “This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.”

Comments | Topics: T-Mobile

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