Mike Sievert is returning to the wireless world, again.
The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA.
Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left Microsoft in 2008 and went to Clearwire until an executive shakeup in 2011.
Most recently Sievert was chief executive of Seattle’s Discovery Bay Games, which makes gaming accessories for the iPad and other devices. He took that job in May and will remain a major shareholder.
T-Mobile’s marketing group has been in flux as the company’s executive leadership was sorted out. Andrew Sherrard, a senior vice president, has been acting chief marketing officer since the spring. He’s going to back to his old job, leading marketing for the company’s contract business.
Another AT&T veteran, John Legere, became T-Mobile’s chief executive in September.
“Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” Legere said in a release. “This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.”