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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 21, 2012 at 6:00 AM

Black Friday sales: For America’s 37 percent who dare

The 47 percent and 1 percent are yesterday’s news.

This week it’s all about the 37 percent — the hordes of Americans who will brave outrageous crowds in search of a deal on Black Friday, the craziest shopping day of the year.

This year 37 percent of American adults will go shopping for deals on Black Friday, according to new research from the Consumer Electronics Association, one of multiple reports this week attempting to quantify the frenzy.

CEA expects the long weekend — through Cyber Monday — will see 60 percent of American adults do gift shopping. It’s predicting that consumers will spend an average of $218 over the four-day frenzy, up from $159 over the Thanksgiving weekend last year.

Through the full holiday season, retail sales should grow 11 percent, with an average of $842 spent on gifts, the group predicts.

Of the gift budget, $252 will be spent on consumer electronics, up slightly from the $246 average spending on gadgets predicted last year.

Altogether 76 percent of gift-giving adults plan to buy consumer-electronics products this year, according to the group’s annual holiday study.

Tablets are the most desired gifts this holiday season. But people are more likely to receive a smartphone instead.

Pity the poor consumers..

They’ll still do pretty well, though, according to CEA’s research.

It’s predicting that smartphones will be the most popular gadget given as a gift this this year, followed by tablet computing devices, laptop computers and DVD/Blu-ray players.

People are so enchanted by tablets, they’d rather have one than money or even peace and happiness.

Here are the most wanted gifts overall by adults, according to CEA’s research:

— Tablet computer

— Money

— Peace/happiness

— Smartphone

— Notebook/laptop computer

Adults’ most wanted gadgets are:

— Tablet computer

— TV

— Phone

— Smartphone

— Notebook/laptop computer

But they may have to settle for something less — perhaps an iTunes or Amazon.com gift card?

Some 77 percent of adults plan to give a gift card this year, including 26 percent planning to give cards for digital music and 20 percent for electronic books. They’re hoping someone else bought you a tablet or e-reader.

Comments | Topics: Gadgets & products, iPad, Tablets

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