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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 27, 2012 at 11:04 AM

Microsoft: More interest in iPhone than election news

It’s awfully early for year-end roundup stories but Microsoft is out front with the annual list of most popular searches on Bing.

Not much has changed.

People spent a lot of time on Bing this year looking for information about Kim Kardashian and Justin Bieber, making them the “most searched” people for the second year in a row, with Kardashian topping Bieber this year.

Even more striking – or depressing – is that people were more interested in news about the iPhone 5 than the 2012 elections, based on their Bing search activity.

Here’s the list of the top news stories searched for on Bing this year. The lack of any Microsoft stories gives Bing bonus points for objectivity:

1. iPhone 5

2. 2012 Elections

3. 2012 Olympics

4. Hurricane Sandy

5. Honey Boo Boo Reality Show

6. Gangnam Style Dance

7. KONY 2012

8. Academy Awards

9. Kindle Fire HD

10. Facebook IPO

Here’s the list of the most searched for consumer electronics:

1. iPhone 5

2. iPad

3. Samsung Galaxy S III/Samsung Galaxy S3

4. Kindle

5. iPad 3

6. iPod Touch

7. Xbox

8. PlayStation 3

9. iPhone 4S

10. Windows 8

Here’s a screen grab of the infographic accompanying Microsoft’s announcement:

binglist.jpg

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