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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 22, 2013 at 3:58 PM

Funding twofer: $8 mil to Simply Measured, $4.3 mil to Blue Box

A few notable financing events today are positioning several local startups for growth in 2013.

Seattle-based Simply Measured announced that it raised a $8 million — a huge leap beyond the $900,000 that the social media analytics company had raised since its founding in 2010.

Chief Executive Adam Shoenfeld said the infusion will help the 40-person company more than double its headcount this year.

Bessember Venture Partners led the financing. MHS Capital and angel investors who previously backed the company also participated in the round.

Simply Measured simultaneously announced new reporting capabilities with Google Analytics, joining its tools for analyzing services such as Twitter, Facebook and YouTube.

Seattle’s Blue Box also announced that it raised $4.3 million in its series A, exceeding the $3.5 million planned. Voyager Capital was the lead investor in the cloud hosting and services company that began in 2003.

Blue Box will use the funding to “accelerate product innovation,” expand sales and hire more engineers. It has 52 employees today and plans to have 20 more onboard by the end of the year.

Blue Box is also looking to expand its datacenter footprint overseas. Customers of its automated application infrastructure include MTV, VH1 and Seeking Alpha.

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