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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 23, 2013 at 5:37 PM

SEOmoz follows Oregon trail

Seattle search marketing company SEOmoz is setting new standards for startup transparency.

In a monstrous announcement today the company disclosed the latest in a string of acquisitions, plans for an expanded Portland office and details of its 2012 business performance. Plus a peek at its 2013 budgeting.

The company disclosed that it acquired Portland online marketing firm AudienceWise in mid-December, making it the third of three firms SEOmoz bought last year. Its three employees will be part of a new Portland office — dubbed Mozlandia — that the company will open in the second quarter.

Altogether SEOmoz had 103 employees at the end of the year, up from 60 at the end of 2011 and it has budgeted to add 66 more this year.

The moves were enabled partly by $18 million in venture financing the company secured last April, after Chief Executive Rand Fishkin publicly documented his challenges lining up investors.

Fishkin reported today that amid all the excitement, SEOmoz grew sales last year to $21.9 million, up from $11.4 million in 2011. Major expenses rose to $21.8 million, up from $11.7 million the year before, according to a detailed list he posted on his blog.

A few images:

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