As part of the ongoing effort to revive RealNetworks, founder Rob Glaser today announced a new head of the company’s mobile entertainment division.
Max Pellegrini, former chief executive of mobile entertainment company Dada.net, was hired as president of Real’s mobile group. He’s replacing Mike Lunsford, who is leaving after five years. In the announcement, Glaser thanked Lunsford “for his leadership at Real during a period of company and industry transition.”
Earlier this month Real disclosed that its fourth-quarter software-as-a-service sales – part of its mobile business — grew 10 percent over the previous quarter, but were down 19 percent over the same period the previous year. The company reported that it returned to profitability during the quarter, netting $3 million on sales of $67.3 million.
Real’s mobile division works with carriers such as SK Telecom, T-Mobile and Verizon and reaches more than 27 million subscribers. Its software-as-a-service business includes sales of ringback tones, music-on demand and intercarrier messaging services.
Pelligrini (pictured) started with Dada in Italy in 2000 and launched its U.S. operation in 2005, according to Real’s announcement. Dada was sold to Buongiorno, which was then acquired by NTT Docomo in 2012.
Real expects Pellegrini to “continue to grow its carrier services, and also create new smartphone-based consumer services,” the release said.