February 22, 2013 at 12:47 PM
More Xbox 720 unveiling reports — perhaps April Fools’ Day?
A British gaming publication is causing a stir with a report that Microsoft is gearing up to unveil the Xbox 720 at a press event in April, following Sony’s quasi unveiling of the PlayStation 4 on Wednesday.
When I asked Microsoft for confirmation, a spokesman said he doesn’t “put much stock” in various things being reported here and there.
Meanwhile, official Xbox blog Major Nelson continues to display a countdown clock until the E3 conference in June, where Microsoft has been expected to reveal its next console.
Other outlets in the herd chasing the April story pounced on the disclosure that the domain “XboxEvent.com” has been reserved by a Seattle event organizer that works with Microsoft. That doesn’t confirm the April event, though. It could just as well apply to an XboxEvent at E3 or any other time during the year.
Sony employees were among the sources floating the April Xbox reveal. Maybe it will happen on April 1 and won’t show the actual hardware, only the controller and power supply cord.
The only thing that’s clear is that Sony and Microsoft are pulling out the stops to manage expectations and orchestrate the anticipation building for their hardware rollouts.
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