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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

April 23, 2013 at 10:11 AM

Xbox gets pizza delivery app

Microsoft’s pushing the boundaries of technology again, this time with an Xbox 360 application that lets people order a pizza without even picking up a telephone.

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The console’s new Pizza Hut app works with the Kinect motion sensor, so people can wave their hands and talk to the TV to specify their pizza and have it delivered without getting up from the couch.

This may compensate for calories lost when using the Kinect to play motion games and run exercise programs on the console.

The Xbox 360 already provides a sort of online shopping mall where people can buy digital games, music and movies.

But this is the first time people will be able to order a physical product from the Xbox, Microsoft noted in its announcement. That sounds like a hint that more shopping and product delivery services are coming to the console, broadening its capabilities.

It’s not the first pairing of pizza and gaming, though. Past promotion include a 2009 partnership between Sony and Papa Johns that let people order pies through the PlayStation 3 browser. In 2011, Dominos released the “Pizza Hero” social game for Apple’s iPad.

Microsoft’s launching the Pizza Hut app at its Redmond campus today with a shindig including an appearance by Master Chief from the “Halo” franchise, plus a Halo Warthog jeep.

Pizza Hut is bringing its own rig – a truck that will be serving slices of the “Official Pizza of Xbox Live” to Microsoft employees and others a the lunchtime event.

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