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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 6, 2013 at 11:51 AM

Mystery solved: RealNetworks vet Hulett heading Boise venture

The mysterious departure of RealNetworks President Matt Hulett is partly solved.

Matt_Hulett_1

Hulett, a longtime fixture in Seattle’s tech and startup community, abruptly resigned from the presidency of Real’s game division last month to take a mystery job out of state.

California seemed to be a likely destination, but it turns out that Hulett is heading east, to Boise, where he’s now chief executive of ClickBank. The 15-year-old company provides tools people use to produce educational blogs and generate sales from affiliate deals placing products in the blogs’ content.

The move brings Hulett back into the online marketing world. Hulett was an early employee of Real and later president of Atom Entertainment and Expedia’s corporate travel group. In 2006 he led Seattle e-commerce venture Mpire, which morphed into AdExpose, before he returned to Real in 2009.

ClickBank was formerly led by Bradley J. Wiskirchen, a Boise tech veteran and co-founder of the state’s software industry association. Wiskirchen remains chairman of ClickBank and chief executive of parent company Keynetics and its subsidiary Kount, which provides fraud prevent services.

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