Seattle ad venture HasOffers has cash in hand — $9.4 million in its first round of fundraising.
HasOffers was started in 2009 by twins Lucas and Lee Brown and has grown to 79 employees building “attribution analytics” services.
The company provides software that ad networks and agencies use to manage ad programs. The company also runs a service that tracks mobile app engagement and purchases for ad partners.
Most of the funding came from Accel Partners. Also chipping in were Rob Glaser, founder of RealNetworks, and Chris DeVore of Founder’s Co-op.
“We really didn’t need to raise money based on our current cash flow and ability to keep growing, but this partnership with Accel changes the game for us, allowing us to increase our engineering efforts and quickly scale our internal processes to meet a massive need in mobile advertising,” Chief Executive Peter Hamilton said in a release.