So much for magazine-sized tablets.
Consumers are rushing toward smaller models, according to a new Canalys report that said two-thirds of the tablets sold last quarter had displays smaller than 9 inches.
People may like the more portable size but price is the biggest reason people are buying smaller devices, especially Android-based models that are available for under $150.
That downward race in pricing is boosting sales but making it less likely that we’ll see a lot more innovation in the space, as hardware makers grapple with narrower margins. Canalys said content, apps and accessories such as cases and keyboards are even more important to boost margins.
Despite it’s presence in the small tablet segment with the iPad, Apple’s lost its dominance of the market with tablet shipments down 12 percent and its market share falling to 43 percent last quarter, Canalys said in its report.
Meanwhile Samsung, Amazon.com, Lenovo and Acer saw their shipments grow by 200 to 300 percent last quarter. Here’s the chart Canalys released today: